Subscription Boxes: The Beauty Industry's Best New Tool?
Each day I am taunted by a new subscription box. FabFitFun, Birchbox, YogaClub—the list is endless (but my bank account is not, so I'll have to resist the temptation for now). Subscription boxes—monthly boxes shipped to customers filled with a variety of sample products, usually sampling on a theme like beauty products or exercise gear—have taken off over the past year. There is a box for everything—one for being single , one for potheads , even one for people who just really like Pusheen the cat . And according to a recent study by Hitwise , the U.S. subscription market has grown by over 800% in the past few years. Subscription boxes aren't a totally new invention. From Book of the Month to Beer of the Month, monthly subscription boxes have been around for awhile, but they've only recently hit their stride. I chalk that up to Instagram. Most of these boxes—especially those featuring beauty products—are clearly designed to be marketed through Instagram. The packages th...
